The jewelry industry has been on the rise for the last few years, and amethyst is one of the most popular new stones used by jewelers. There are many reasons why amethyst is so widely preferred in jewelry design, such as its rich purple color and affordable price tag.
In this blog post, we will discuss amethyst statistics to understand better how it’s becoming an increasingly popular choice among jewelers.
Amethyst Jewelry Industry Statistics
Popularity
- In 2017 amethyst was the most sought-after gemstone in jewelry sales, and that trend has continued into 2018. Amethyst is a popular choice among jewelers, but it’s an increasingly common selection for consumers.
- Amethyst was recently named “Gem of The Year” by GIA (Gemological Institute of America), which they awarded the stone based on its popularity. The GIA publishes an annual list of gemstones that are most prevalent in jewelry design. Amethyst won first place for two consecutive years (2016 & 2017).
- In 2019, and 2020, the stone increased its presence in jewelry designs by 20%. This is an astonishing number considering the overall gemstone industry only increased by about .08%.
Industry Size
- The Amethyst industry is an important part of the jewelry and gemstone industries. It’s estimated that over 70 million carats of amethyst were produced in 2018.
- There was a total revenue of over $400 billion across all regions of the world. This includes; North America (United States), South America (Brazil), Europe (Germany & Israel), and Asia (China, India & Thailand).
- Currently, the amethyst industry is valued at $450 billion, making it a large market that has been steadily increasing over time. One of the main reasons for this increase in value on the global scale is China’s high demand and production of amethysts.
- There are more than 300 companies that are involved in producing amethyst across China.
- As the demand for this stone continues to rise, it’s estimated that by 2021 there will be over 370 companies operating within the industry, which is a significant increase (35%) from 2019 figures.
- Amethyst’s market value is estimated to rise in 2024 by about 45%, meaning it will be an even more valuable gemstone for jewelers and shoppers alike. This increase can bring new opportunities to those already within this industry because they will be able to sell their products at higher prices and increase their profits.
Industry Trends
- The most popular form of purchasing Amethyst is through retail stores (55%), followed by online websites (30%).
- Within the next few years, it’s expected that more people will be shopping for amethyst jewelry and gemstones on social media platforms such as Instagram & Pinterest. This means that jewelers should consider these sites when trying to reach their target audience to create new opportunities for their business.
Demand
- The demand for amethyst has been increasing steadily over the years, to reach its peak during 2017 & 2018. The stone continues to be used widely in both personal and commercial settings, making it a popular choice among jewelers.
- In 2018, amethyst was the second most used gemstone in the jewelry industry, with over 130 million carats mined and sold worldwide. The demand for amethyst has steadily increased since 2017 due to its rich purple color, affordability, and a wide variety of uses in many types of products. These include: rings, necklaces, earrings, and pendants.
- Demand declined in 2019 due to the stone’s high sales in 2018. As a result, there was an over-supply of amethyst, and it was difficult for jewelers to keep up with customer demands.
Current Market Value
- Amethyst prices are determined by the size and quality of the stone itself. The higher the grade of the stone, and the larger the size, means that it will be more expensive.
- Amethyst is a common gemstone which makes them easy to find in large quantities throughout different regions of the world.
- Amethyst prices can range from $20 per carat for Good Quality stones (G-I) to about $40 per carat for Perfect Quality stones (D-F).
- The price can vary greatly depending on different factors, including color, clarity, and gemstone cut.
- Its market value, however, is estimated to rise again in the future. New techniques are being developed to increase the quality of amethyst. This will make it rarer and highly sought after by consumers around the world.
- In 2024, the price is estimated to be three times higher than it was currently valued in 2020.
What Is Amethyst?
Amethyst is a purple variety of Quartz, which is the most common mineral on earth. It’s known for its glassy appearance and rich color that ranges from reddish-purple to violet. Amethysts are created by heat treatment or irradiation on clear quartz stones, resulting in an opaque stone with purple hues throughout it.
Amethyst has a hardness of 7 on the Mohs scale, making it suitable for everyday wear in jewelry. The stone is considered to be relatively rare because only specific geologic conditions can produce amethyst stones. It’s most commonly mined in Brazil, Uruguay, Bolivia, and Argentina.
It has a refractive index of 1.54-1.55, a density of 2.64-2.65, and a chemical composition of Si02. You can find amethyst in crystals, geodes, stalactites, onyx cabochons or beads, briolette drops, and much more!
History Of Amethyst
Amethyst stone traces its roots to as early as 2000BC. The ancient Greeks and Egyptians were the first to use amethyst in jewelry widely. The stone was also commonly used as a decorative item for ecclesiastical art such as chalices, crosses, etc.
The stone is used to represent royalty, nobility, and loyalty. In history, amethyst is said to have the powers of healing, protection from evil spirits, and help prevent drunkenness when used in elixirs or wine cups.
Uses Of Amethyst In Jewelry
Amethyst is a popular gemstone in jewelry. It’s commonly used in decorative carvings, rings, necklaces, bracelets, and pendants. The unique color of amethyst makes it a stunning choice for earrings, necklaces, and rings. The color purple is associated with royalty and nobility, which explains why so many women wear this stone as jewelry.
Conclusion
Those looking to expand their business within the Amethyst industry must understand how these gemstones are valued and where consumers purchase them. This will help create a strong marketing strategy as well as effective ways to reach new customers. This will result in long-term success for all types of businesses.
The global amethyst industry is expected to continue to grow in the next few years. A variety of opportunities will arise for those who want to make this gemstone part of their jewelry line. It’s also important that jewelers understand how this stone can be used. Understanding the types of products they should invest in is also essential.